Fogg, launching a booking accomodation platform in less than 4 months
Product Design, Brand Designer
Project Overview
Nowadays, digital nomads seek flexibility in their search for new accommodations. They have various needs due to their online jobs which, therefore, defines an interesting perimeter for the market of locative accommodations.
Fogg is a project aimed at creating a minimum viable product (MVP) that will display such accommodations. The scope of this project is to create an intuitive and user-friendly interface that streamlines the booking process and makes it easy for users to search and find the perfect accommodations for their needs. The end goal was to secure 30 subscribed potential clients in less than 4 months, which was successfully achieved.
My Contribution
As the Product Designer for the Fogg MVP, my role involves leading the design of an intuitive and user-friendly interface that streamlines the booking process and makes it easy for digital nomads to search and find the perfect accommodations for their needs.
This includes conducting user research to understand the needs and pain points of our target audience, as well as designing and testing prototypes to ensure that our solution meets their needs and expectations.
I was also responsible for developing the brand identity of Fogg to ensure that it stands out in a crowded market and resonates with our target audience.
End goal : acquire 30 subscribed potential clients in less than 4 months
Fogg is a service granted with a monthly subscription, so our first goal is to create as many membership accounts as possible. For various reasons the content for visitors and clients needed to be different hence a mirrored design for some pages and back-office subtilities we had to anticipate.
Map the experience to envision the Visitor and Client views
Flowchart and Wireframes
Since Fogg's job is to ease the search for accommodation for any digital nomad, the brand had to convey values such as friendliness, simplicity, efficiency, and ingenuity. Overall, users found the brand design quite bright and colorful but not too childish or unserious. I'm used to balancing "unconventional" elements for the web, such as the little cartoon character, with clean and accessible layouts.
A very friendly, expressive, and colorful branding embodied by a mascot
Brand Design
I had the opportunity to collaborate with the developer from the very beginning to the end of the project. There was no such thing as a hand-off, design and development were progressing almost in synch which required a lot of coordination but turned out to be a very effective way to speed up the production.
Tight collaboration between developer and designer
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